Trust-Based Marketing for Physical Therapists

A comprehensive and practical guide to building an ethical, effective, and enduring practice.

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Built on Trust: A 9 Step Roadmap for Attracting Your Ideal Physical Therapy Clients (in less than 6 hrs a month) Without Selling Your Soul is a practical, self-paced, video course designed specifically for clinic owners within the physical therapy industry. Developed by a former physiotherapist turned multi-business owner, the course transforms the traditionally "salesy" approach to marketing into a trust-building, value-adding journey that enriches both practitioners and their patients.

Are you are physical therapist who finds the marketing process frustrating and ineffective? Are you tired of struggling to fill your team members' diaries or attracting low-quality patients? It's time to break free from the cycle of competition on price and plateaus in your business.

Introducing 'Built on Trust,' a course designed specifically for physical therapists like you, who believe in a better, more authentic approach to marketing. This course is tailored to help you achieve remarkable results without compromising your professional integrity.

In 'Built on Trust,' we go beyond isolated marketing tactics and focus on the big picture. Many therapists struggle with fragmented marketing efforts that fail to deliver the desired results because of a lack of understanding about how the elements connect. By providing you with a holistic understanding of how everything connects together, 'Built on Trust' equips you with the knowledge and tools to create a comprehensive marketing strategy that works synergistically. You'll no longer waste time and resources on isolated efforts but will instead harness the power of a well-orchestrated marketing approach.

Throughout this transformative journey, you'll gain the clarity and confidence to invest your marketing efforts wisely or delegate them to others who understand the unique business of physical therapy. Discover how to attract your ideal clients — motivated individuals who align with your expertise and are eager to achieve successful outcomes.

By implementing the strategies taught in this course, you'll unlock a range of benefits and outcomes. Gain the clarity you need to focus your marketing efforts and investments in the right places. Experience the freedom of breaking away from price-based competition and building resilience, stability, and predictability in your business.

Most importantly, you'll rediscover the joy and job satisfaction that come from attracting and working with the right clients. You'll have the confidence to generate new business as and when you need it, aligning with your professional values and creating a controllable flow of patients who appreciate your expertise.

The course is enriched with quizzes and downloadable cheat sheets to aid in understanding and application of the various strategies. With this comprehensive and sequential 9-step roadmap, participants can expect to transform their businesses, attract better quality clients, build resilience, and create value in their businesses for future exit plans.

Join the growing community of physical therapists who have embraced a better way — a marketing approach built on trust, authenticity, and meaningful connections. Take the first step towards transforming your business and creating the success you deserve. Enroll in 'Built on Trust' today and experience the difference it can make for your practice.

What you'll learn

  • Pinpoint your dream clients and why this matters

  • Use email to build strong trusting relationships, not spam

  • Leverage social media to grow your email list and business

  • Harness the power of testimonials and reviews for turning prospects into clients

  • Optimize your website and blog posts for maximum visibility

  • Boost your business through local and online partnerships

  • Run local events to engage your community and attract clients

  • Expand beyond the clinic with memberships and community groups

Course Outcomes

  • Clarity around your marketing and where you should be investing your efforts (or paying others to invest their efforts)

  • Confidence that you can generate new business as and when you need to, for your and your fellow therapists, in a controllable way that aligns with your profession integrity

  • Greater job satisfaction from attracting the right kind of customers

  • Freedom from having to compete on price

  • Increased resilience, predictability, stability and profitability in your business


Roll up your sleeves, physical therapy clinic owners - whether you're a seasoned pro or a newbie starting out! Our course, 'Built on Trust: A 9 Step Roadmap for Attracting Your Ideal Physical Therapy Clients', has a refreshingly simple list of prerequisites. Requirement number one: bring an open mind. We're about to show you that marketing isn't a cold sales game, but a warm and enriching journey of building trust with your audience. Requirement number two: pack your curiosity and a can-do attitude. No tech wizardry or marketing guru status needed. We've baked everything into this course to make it as user-friendly as pie (and just as satisfying). Whether you're a digital novice or a seasoned marketer, our step-by-step approach ensures everyone gets to join the party. With a hearty dose of practical application and clear instruction, we'll turn the daunting into the doable. Let's get started!

30 Days Money Back Guarantee
This course includes:
  • Full lifetime access

  • Downloadable resources

  • Access on mobile and TV

  • Certificate of completion

  • 4 hours on-demand video